Performa 11
FITZ & CO has implemented international public relations campaigns for the Performa biennial 2009 and 2007, directed by Founder RoseLee Goldberg. They will also handle the media relations for the upcoming Performa 11, November 1 - 21, 2011.
From the festival’s founding to the most recent Performa 09, the biennial of new visual art performance has gained recognition for its ability to transcend boundaries between visual art, dance, film, theater, and music. In November 2009, FITZ & CO worked steadily leading up to and throughout the three-week biennial, promoting Performa Commissions and the identity of the festival at large. Top features and reviews were placed in Art + Auction, Art in America, Artforum, Designboom, Financial Times, Interview Magazine, Modern Painters, Monopol, The Art Newspaper, a profile on Goldberg as well as multiple reviews appeared in The New York Times, The New Yorker, The Wall Street Journal, Time Out New York, and Vogue.com. FITZ & CO also promoted and provided VIP relations for the biennial’s distinguished opening night creation by Jennifer Rubell.
www.performa-arts.org
“A feast of performance art.” –Financial Times
“All of New York’s a stage and Performa lifts the curtain on its creative delirium.”—New York Magazine
“Performa 09, a.k.a. the Visual Art Performance Biennial, outdid its two previous incarnations, unleashing three weeks of more events than any person could possibly attend.” –The New York Times