Since 2003, FITZ & CO has provided public relations services to the Art Dealers Association of America's (ADAA) annual The Art Show, held at the Park Avenue Armory. The Art Show assembles the nation's most influential and prominent art dealers to present museum quality exhibitions of art ranging from cutting-edge, 21st-century works, to museum-quality pieces from the 19th and 20th centuries. All proceeds from The Art Show's Gala Benefit Preview go directly to the Henry Street Settlement, one of New York City's best-know and most effective social services and arts agencies.

The 2012 Art Show featured 72 Galleries. On March 6, 2012, The Art Show gala attracted roughly 2,500 visitors and raised more than to $1.2 million dollars for the Henry Street Settlement.